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Unlock Your Pricing Power

 Pricing for Profitability and Positive Cash Flow

1:1 CPG Strategy Session

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Struggling to figure out if your margins are strong enough to scale?

 

Wondering if you’re really ready for wholesale or retail expansion? You’re not alone - but guessing your numbers is a risk you can’t afford.

It’s time to get clear, confident, and margin-strong with a 90-minute strategy session built just for founders like you.

We've got you covered.

Learn how to price your products in a way that supports your business goals and gives you cash flow transparency. 

 

Pricing Clarity

We’ll break down your COGS, margins, and pricing by channel so you know exactly what’s working—and what’s holding you back.

Cash Flow Awareness

Understand the real impact of inventory production and how to stay cash-positive while you grow.

Scalability Strategy

Get a clear view of whether you’re truly ready for wholesale, retail, or if it’s time to refine your model before expanding.

 

Problems You’re Probably Facing:

  • You're bleeding money and can't figure out why: Your COGS tell you that you have positive margin, but your bank account says otherwise.

  • You’re not sure what your true cost of goods (COGS) actually is: Hidden fees, freight, packaging updates — it adds up fast.

  • You don’t know if your pricing supports sustainable growth: You’re selling — but are you making enough to fuel marketing, team, and future inventory?

  • You’re nervous to pitch to retailers or distributors: Because you’re unsure if your margins can actually support wholesale terms and promos.

  • You’re guessing at cash flow impacts when reordering inventory: Inventory runs are expensive — are you setting yourself up for a cash crunch?

  • You feel stuck on how to price for DTC, retail, and wholesale: One price doesn’t fit all — and mistakes can hurt your brand long-term.

Solutions We’ll Build Together:

  • Calculate your real COGS: No more guessing, no more missing costs.

  • Calculate profitability by channel: Understand what’s supporting your company and what is draining it.

  • Create a clear pricing strategy for every channel: DTC, retail, distributor — every channel covered.

  • Stress-test your margins: Know if you’re truly ready to grow, and where to tweak if not.

  • Build a cash flow-aware inventory plan: Ensure every production run helps your company grow, not struggle.

  • Give you a profitability blueprint: Move forward with clarity and confidence.

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About

This Session is Perfect For You If:

  • You’re launching or growing a CPG brand and want to scale smart, not stressed.

  • You want pricing that supports marketing, overhead, and future growth — not just survival.

  • You’re considering wholesale, distribution, or retail and need to know if you’re ready.

  • You’ve been DIY-ing your numbers but know it’s time for expert eyes.

  • You’re considering raising money from friends, family, or angels and want to be able to speak eloquently about your product margins.

  • You’re considering fundraising and don’t want to lose other people's money.

  • You’re tired of sleepless nights worrying if your margins are strong enough to sustain your business long term.

  • You know your margins aren't great but you’re just not sure what to do about it.

 What You’ll Get

  • A full review of your current COGS and pricing

  • A competitive category landscape snapshot

  • A tailored multi-channel pricing strategy

  • Margin and cash flow health check

  • An action plan for immediate next steps

  • Session recording + worksheets and templates you can reuse as you grow

Here’s What the 90-Minute Session Looks Like

  • Send in your cost of goods. Don't worry—if you don't know how to calculate them, we will start there.

  • Schedule your 90-minute session.

  • First 30 minutes: Deep dive into your COGS, current pricing, and goals.

  • Next 40 minutes: Competitive analysis, margin calculations, and real-time pricing rebuilds for DTC, wholesale, and retail.

  • Last 20 minutes: Walk away with a profitability action plan, cash flow tips, and a readiness check for scaling.

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What We’ll Cover

  • Real & D2C COGS breakdown — including hidden costs like freight, packaging, and co-packing.
  • Competitive pricing insights — what’s working (and what’s not) in your category.
  • Channel-specific pricing — setting MSRP, wholesale, distributor terms, and Amazon strategy.
  • Margin health check — are you ready for promos, distributor fees, and retailer margins?
  • Cash flow forecasting — understanding inventory cycles, scaling costs, and financial runway.
  • Final Action Plan — clear, prioritized next steps to strengthen your financial foundation.

Hi, my name is

Danielle Calabrese

Over the course of my career, I’ve launched dozens of CPG food & beverage brands and hundreds of products. If you’re new to this industry or doing this for the first time l will make sure your brand is priced correctly and you understand the impact that your margins are having on your cash flow. 

I meet so many founders that are struggling, wasting precious time and money trying to figure it out on their own. I will guide you to help you avoid critical pricing mistakes that cause many first-timers to fail in this industry. 

Are you ready to stop guessing and start scaling smarter?

BOOK A SESSION

Testimonials

Courtney Ray

Founder of Courtney Rays Peanut Brittle

"Danielle guided me through a new pricing strategy that’s putting my business on a clear path to profitability and long-term growth. These were things I’d been wrestling with for years, and she helped me make smart, informed decisions quickly.

On top of that, she completely shifted the way I view cash flow and how the way I had my product priced plus the cost of building my inventory wasn't going to work. It was a massive Aha moment.

Together, we created a plan that finally supports the fundamentals of my business. I’ve never felt more confident about the direction I’m headed—and it’s 100% thanks to her support!” 

Alyssa Fernandez

Founder of Ollin

"As I got closer to my launch and things started to get real, I got nervous about how to calculate my margins accurately and how to know what I could and couldn’t afford based on my profits. Daniele walked me through my real COGS and showed me exactly how my current pricing would impact cash flow if I tried to scale too fast. She helped me realize that if I want to stay profitable and grow sustainably, I need to hold off on working with a distributor until I bring my costs down. It was such a lightbulb moment! I walked away with a clear plan and so much more confidence in the financial side of my business.” 

Pricing

Pay In Full Plan

 

$499.00

one-time payment 

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Weekly Plan

  

$99.83

per week for 6 weeks

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Questions?

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